December 13, 2013

Shop with caution

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin Lindstrom

Why do so many people succumb to shopper frenzy at this time of year? We all realize that marketers use many ways to get us to buy things that we don't need, but we do it anyway. Martin Lindstrom will open your eyes to the nefarious methods companies use to manipulate us. By appealing to our fears, sense of nostalgia, love of celebrity, or pursuit of spiritual enlightenment, companies plant a seed of desire that gradually grows, often without our being aware of it. Add in addictive properties and peer pressure, and it's no wonder that so many consumers fall into debt.

Lindstrom writes with an easy, entertaining tone, making his book a breezy, enjoyable read. He backs up his claims with research that is far more scientific than the mad psychologists of Vance Packard's Hidden Persuaders. Lindstrom's book will definitely have you shopping in a whole new way.

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